The least favorite social networks in 2018

by Mariana Vega October 03, 2018

The way people use different social networks changes constantly and very fast. This is why brands need to dedicate time to analyzing behavioral patterns in digital media and the purchasing process of the digital consumers. 

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7 reasons why people will share your online content

by Mariana Vega September 12, 2018

In order to optimize your content and create a better one, it is important that you understand what are the reasons that lead to people sharing your content. Is it because it is really good? Is it because they love the way write? Understanding the reasons why people like and share your content will allow you to exploit those reasons, thus increasing the number of people who end up consuming your content. 

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How to Drive More Facebook Traffic to Your Website in 7 Easy Steps

by Mariana Vega August 09, 2018

Do you wish you knew how to drive more traffic to your website? Do you have a Facebook Page and don't know how to take advantage of it or how to make your fans click on your website? Keep reading, this will definitely help you.

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10 amazing sites with breathtaking stock photos that will blow your mind

by Mariana Vega July 26, 2018

Nobody denies that having good, quality images is almost as important as the content. There are many times when creative professionals need a decent picture for their project or their content and sometimes finding websites with stock photos can be a bit tricky.

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We found 5 amazing ways to boost your online sales this summer

by Mariana Vega July 11, 2018

Summer is here and you need strategies that will help you take advantage of this season. We came up with some ideas that will help you. Keep reading for more unique strategies that will help you sell more. 

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How to plan an amazing Instagram feed

by Mariana Vega June 14, 2018

Planning is essential when talking about social media. Instagram has over 800 million active users, so in order to really stand out you need to develop a clear strategy and plan a feed that draws attention and people will find engaging.

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Proven ideas to actually benefit from a referral program

by Mariana Vega May 30, 2018

Referral programs are a systematic way of encouraging people to give you the contact information of possible customers for you.  Big enterprises like Uber and Airbnb realize the importance of referrals and have included this strategy in their core business.

Creating a referral program for your company will bring you many benefits. Not only will you increase your brand awareness and more people will get to know about you, but also, it increases customer loyalty of your existing customers, since they will be investing their reputation and time in recommending your business to their family and friends.

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SEO for Content Marketing 101

by Mariana Vega May 23, 2018

Let’s start with what is SEO. SEO focuses on increasing the quantity and quality of traffic to your website through organic search engine results.  Thus, SEO and Content Marketing should work together at all times.

SEO is only one piece of the puzzle. Organic search engine is only one of the many ways you can get quality traffic to your website. Some of the other ways are: email marketing, social media, referrals, paid search, and so on.

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Why is automation important for my business?

by Mariana Vega May 16, 2018

Automation is a very important strategy that will help you be more efficient. But when talking about it, not many people really understand what it is about.

Automation is not just about automating emails. This is a very common mistake. It goes beyond that. You can automate many other things you probably hadn’t thought of. It is a multichannel strategy that includes marketing, e-commerce, social media, email marketing, and content marketing, among others.

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Los errores en redes sociales que debes evitar a toda costa, pues afectan tu marca personal

by Mariana Vega January 26, 2018

Las redes sociales juegan un papel cada vez más importante en nuestra vida personal y profesional. Según un estudio que realizó CareerBuilder, el número de empleadores que usan las redes sociales para ver a los candidatos, incrementó un 500% en la última década.

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Mailchimp te regala la automatización de emails de seguimiento

by Melissa Dominguez May 19, 2017

Una forma muy importante de crecer tu negocio es creciendo tu lista de suscriptores.

Una lista de suscriptores que están interesados en tus servicios es una herramienta súper poderosa para dar a conocer tu marca y proveer valor a tus clientes, de manera que en algún momento logres ganar su confianza y decidan comprarte a ti.

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Email Marketing: 5 razones por las que te urge implementar una estrategia (para que dejes de perder dinero)

by Melissa Dominguez January 05, 2017

En este artículo quiero compartirte datos y evidencia de lo importante que es que centres tu comunicación con tus consumidores, clientes y seguidores a través de los emails.

Espero que, sin importar el negocio en el que estés, después de leer este artículo, te des cuenta de lo importante que es una estrategia de email marketing y que decidas - si aún no lo has hecho - implementar de manera seria, una buena estrategia de email marketing en tu negocio.

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