Keep your customer's attention by optimizing your online store’s loading speed

by Pamela Dominguez February 01, 2023

Most customers don’t have time to wait for online stores to load. That’s why optimizing your online store speed is essential. 

Here are a few tips on maximizing your store’s speed to keep your customers coming back for more. 

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Custom app vs paid app, what is best for your Shopify online store?

by Pamela Dominguez January 25, 2023

Now that you own a Shopify store, you might have noticed that there are some functionalities missing from your theme, and that Shopify’s system isn’t covering. That’s because each business has its own particular necessities, and those are simply too wide to be fully covered by Shopify, specifically when each industry is growing and expanding to reach new and more complex needs. 

Here’s where apps come in handy. Shopify has made available an app store that works specifically for every Shopify store created. In this place, you’ll find a wide range of apps to cover most of your particular needs, with a huge range of apps by category that will match your budget and expectations. 

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Understanding your Shopify theme’s structure for a better online store design

by Pamela Dominguez January 18, 2023

Once you are ready to start working on your store’s theme, it’s crucial that you understand the composition of your theme. That way, you’ll have a better understanding of the possibilities. So, let’s talk about the structure of your theme. 

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Free theme vs paid theme, which one is best for your Shopify online store?

by Pamela Dominguez January 11, 2023

Choosing a free theme versus a paid one might have to do with the current size and success of your business. Perhaps you’re just starting, so please have in mind that free themes are developed by Shopify and any help with customizations for free themes is supported by Shopify as well, so you’ll have plenty of professional help, which means that no matter what size your business is, you’ll always have amazing themes at your fingertips when you’re working with Shopify’s theme store. 

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Commerce trends and recommendations for your Shopify store on 2023

by Pamela Dominguez December 27, 2022

In a recent study, Shopify has partnered with global market research firm Ipsos to explore where the commerce industry is, where it's going, and how leading brands are pivoting to keep up with the ever-changing commerce landscape, especially in 2023. 

The study includes responses from 900 business owners and commerce decision-makers based in 14 countries, including the United States and Canada.

In this study, they have identified 5 key areas that will impact the way business is made online and offline. So, if you’re interested in making your business thrive in 2023, you’ll want to consider the following recommendations. Go take a notebook, a good cup of coffee, and dive with us in this quick summary that will help you understand what to really put your money and focus on. 

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Need to sell digital products? You can try this option in your Shopify online store

by Pamela Dominguez December 20, 2022

According to Forbes, “Over the past few years, projections for the global e-learning market have been overwhelmingly positive with the e-learning market having expanded significantly recently.” says an article from May 25, 2022. 

Since e-learning is an excellent opportunity at this moment, you might be interested in selling digital products. Even though Shopify is a platform focused on selling physical products, you can harvest the platform’s benefits to sell your digital goods, courses, and programs. 

So let’s see how you can sell your digital products on Shopify easily. 

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Ready to customize your Shopify store’s theme? We’ll share a quick overview of what to expect

by Pamela Dominguez December 13, 2022

Now that you have chosen a theme that defines the basic look and feel of your online store, you can customize it to suit your brand experience. 

You can use the theme editor to customize your theme content and settings from your Shopify admin. The theme editor includes a theme preview and a sidebar or menu that you can use to make changes to your theme settings, and to add, remove, edit, and rearrange content. 

We’ll share a quick overview of what to expect in this post. 

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Choosing the right theme for your Shopify’s online store

by Pamela Dominguez December 06, 2022

One of the most important things to have in mind when working on your online store is how your business is perceived by customers. Different industries have different qualities or characteristics, therefore, your audience will be expecting different styles, options, layouts, tools, experiences, etc. 

With that in mind, you’ll have to start by choosing the correct theme for your store. If you’re new to Shopify, and have no idea what a theme is or why it matters so much, a theme controls the organization, features, and style of your online store. Different themes have different styles and layouts and offer a different experience for your customers. 

To make sure you’re preparing your online store as much as possible for success, the choosing of the theme is certainly a very important task to accomplish. 

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Ready to migrate your online store to Shopify? 4 important actions to have in mind during your migration process

by Pamela Dominguez November 29, 2022

Shopify is, without a doubt, one of the best online platforms to sell online. They have a very robust system in place that will provide you with a great number of tools and resources, making it much easier to you the whole selling online process.

If you have gathered all your data and are ready to start the migration, here are 4 important actions to have in mind during the process so your launch runs smoothly.

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Start creating trust with your customers, a full checklist to create a basic and easy UX for your online store

by Pamela Dominguez November 22, 2022

If you’re new selling online, you’ll soon discover that the most important thing to create with your customers from the very beginning is trust. If your clients don’t trust you, how will they feel safe buying from you? How can they trust that you will deliver the perfect products or services at the right time? 

Trust is something that needs to be created little by little, over time. However, there are a few important things that you’ll want to do in order to create trust among your customers, and that is having a correct setup for your store and a good UX to provide a great user experience. This is key from the very first moment they land on your page, for these well-decided elements will let them know that you take your business seriously and, in consequence, them, your customers.

In order to help you get a great start with your online store, here’s a full checklist of the things you need to setup in terms of sections, navigation and general user experience that will translate into a basic but powerful UX

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The two most important choices you'll make for your Shopify online store

by Pamela Dominguez November 15, 2022

When talking about your Shopify online store, what are the two most important things to consider?

Answer: The products you're going to sell and what your store looks like.Those are two of the most important decisions you'll have to make for your store. Why? Simply because what you’re selling and the experience you are delivering are key to your success.  

Let’s explore a bit about both of these key elements.

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Start using Shopify email to engage with your clients in just a few clicks

by Pamela Dominguez November 08, 2022

What makes a successful business? In a few words, the fact that people are engaging with it. Yes, a business needs sales to be successful, but sales are a result of people loving the brand, the products and services, and the experiences with every single person working in the business. 

That’s the reason why your email marketing is so vital for the success of your online store, because it is part of the experience that will allow your clients to connect with you. And you want that experience to run smoothly. 

Now, since an online store requires a lot of systems up and running, and it might be daunting to manage email marketing, sales systems, customer care, etc through different platforms, it is great news that Shopify can handle most of them at the same place, starting with your email marketing. 

If you haven’t already started using an email marketing provider, this is your chance to run everything from the same place and leave your online Shopify store do the trick for you. So today let’s talk about Shopify mail.

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