The ROI of WOW: How Investing in Customer Experience Can Skyrocket Your Brand Loyalty
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Did you know that the cost of acquiring a new customer is higher than what you invest in retaining a past customer?
It's no secret that online competition is becoming increasingly intense. With so many options, grabbing and retaining the attention of new customers has become a real challenge.
For this very reason, now more than ever, it is crucial to have the unwavering support of your most loyal followers – those who have been with you from the start, who know the quality of your products or services, and are delighted to continue supporting you.
Moreover, a customer who has already purchased from you and knows your quality is much more likely to buy from you again. Hence, it is essential to focus on building loyalty to your brand.
Today, we want to share with you 3 brand loyalty strategies that you might want to start implementing in your Shopify store in 2024, or if you're already implementing them, find ways to enhance them.
Personalized Customer Experiences
Let's start with the most important aspect: to ensure your customer doesn't feel like they're entering a generic space that has nothing to do with them, you need to customize their shopping experience.
Remember, we're not trying to attract new customers here; the goal is to build greater loyalty with the ones you already have. So, don't stress over where to gather this information.
Shopify enables you to collect data and analytics to better understand your customers and create a personalized shopping experience by providing product recommendations based on past purchases, preferences, and browsing history.
This should go hand in hand with an engaging, easy, and dynamic user experience that invites them to navigate the store. While Shopify offers multiple free and paid themes of excellent quality, there are things that require maximum customization. That's where having a tool like PageFly can be extremely useful.
Take Your Stuff Made, for example. As an artist-owned product manufacturer and sourcing agency, Your Stuff Made needs to stand out with constant store updates.
By choosing PageFly to create an amazing shopping experience, they achieved:
- 23% increase in revenue,
- 2x time their customers spent on the website, and
- updated their store 5x faster than before.
What makes PageFly such a useful tool to enhance your user experience, and consequently, maintain brand loyalty? It makes store customization very easy with its drag-and-drop tools, templates, and the page types you can choose from, ranging from your basic landing page to a unique product page.
Try out the advantages of PageFly for free today and discover the benefits that this tool has for you.
Once you make sure that your website experience is as comprehensive as possible, remember that tracking outside the website is equally important. So, don't forget to have relevant and targeted communication with the right audience, starting with personalized email campaigns, exclusive offers for your fans, and loyalty rewards tailored to individual customer behaviors.
Seamless Omnichannel Integration
Brand experience is a process that extends beyond visiting your website or store. It encompasses the complete journey your customer has with your business, from the photos and the attention of the salespeople to the ease of navigation and purchase on the website, the in-store experience, shipping, and even post-sale follow-up.
To ensure that the journey during this experience is seamless and almost imperceptible, transitioning between your online and offline channels should be as straightforward as possible for your customers.
For this, you can leverage Shopify's omnichannel features to synchronize inventory, orders, and customer data across various touchpoints, including the online store, mobile app, social media, and physical retail locations.
Today, it's common for customers to prefer online shopping, avoiding potentially crowded stores, but opting to pick up in-store if it’s convenient.
So, make sure that their online experience is as simple as walking into the store to collect their purchases. A smile from your salespeople goes a long way, so find a way to convey that vibe in your online environment as well.
The name of the game is 'convenience.' What can you do to adapt to your customers' preferences and what suits them, both in the physical environment and the digital world? Keeping that in mind, consider all the changes you can make to your online experience.
Sometimes, all it takes is a small tweak to the copy on your product page to make the customer feel at home. Encourage that interaction.
Community Engagement and Social Responsibility
Everything is more enjoyable when you can share it. That's why we're always looking for what other users are saying about the company and the products we want to buy. How did they help them? What was their experience like?
Foster a sense of community around your brand by integrating social elements into your Shopify store. This can include customer-generated content, reviews, and community forums where your customers can share experiences, questions, and recommendations.
If you haven't added a community section to your product page, such as reviews, now is the time to start, and PageFly makes it simple by allowing you a lot of flexibility in how these sections are displayed and their easy integration with other Shopify apps such as Ali Reviews ‑ Product Reviews, that will allow Collect Reviews & Photo Review Import to your store.
Creativity will be your best ally in this process! And the flexibility of PageFly, one of your best resources.
Remember that as social beings, we are programmed to be more attracted to businesses that share our ideals. Does your business support a charitable association? Are your packaging eco-friendly? Now is the time to showcase all of that on your page!
It's not just about social responsibility, it’s that your ideals and values can create powerful allies in your community. Therefore, you're not only doing good for society but also ensuring the generation of long-term emotional connections and solidifying the loyalty your customers can have towards your brand.
These strategies combine technology, personalization, and a focus on values to create a holistic approach that not only meets customer expectations but also exceeds them, leading to increased brand loyalty on the Shopify platform in 2024.
But you might not be very sure about how to implement all of this, and that's why...
We’ll be happy to help you
Hiring a Shopify Expert can help you streamline your store's development. Having the experience of working with hundreds of stores online, we have developed a systemized process to set up any new Shopify store by following e-commerce best practices that will work for your business and actually give you a competitive advantage.
Here are a few things we can do for you:
- Want to check out if Shopify is for you? Get a 14 days trial!
- New at Shopify and not sure where to start?We can configure a solid, beautifully designed store for you and you won’t pay the monthly plan during the whole development even if it takes longer than the 14-day trial available directly through Shopify. Learn more about our Full store setup service.
- Ready to beautify your store and attract your customer's attention? Learn more about our Expert Theme Makeover service.
- Need some coding, custom development, or bug fixes? Our dev team is ready to help you! Take advantage of our Custom Development Hour Packs and get our help quicker, at a better price.
Ready to work with us? Contact us today by clicking here and tell us more about your business!