Is your business making these Black Friday Mistakes?

by Mariana Vega November 13, 2019

Black Friday NinjaNutz Shopify Experts


Black Friday and Cyber Monday are two of the biggest shopping events of the year. This means you need to optimize your online store and avoid making mistakes that could cost your business potential sales. 

  1. You are only offering discounts. We all know a good discount is attractive. However, there are other effective sales promotion strategies that your business can take advantage of. You can offer bundles, free gifts, BOGOs (buy one, get one free), and of course, free shipping. The more value you add to your customers, the more likely it is they will buy from you and not from your competitors. 
  2. You are not recovering abandoned carts. According to Shopify: "Roughly 60-80% of online shopping carts are abandoned before the customer completes a sale. That implies that your sales numbers may only be one-third of what they could potentially be." You can read more about this in their blog post: https://www.shopify.com/blog/abandoned-cart-emails. This tells all about the importance of having a strategy for recovering abandoned carts; otherwise you could be losing sales. 
  3. You are not optimizing your online store. Having an optimized store is a crucial step. This means having optimized images, making sure you have the SEO friendly product descriptions and having our next strategy, which happens to be our next point.
  4. You don't have a strategy. A good plan is the foundation of a successful business. We created a full blog post about this. Click here to read it: https://www.ninjanutz.com/blogs/stories/increase-your-online-sales-this-black-friday-cyber-monday-with-these-tactics 
  5. You are not accessible. You can be sure that your store visitors will have all types of questions, and you need to be ready to answer them quickly; otherwise, you run the risk of losing potential customers to your competition. One way of being accessible 24/7 is to install a chat for your online store; just make sure you answer on time. 
  6. You are not assuring online shoppers of their safety. Sometimes, online shoppers may not be sure of buying from you because they don't know you, and they don't know if the platform you are using is safe. This is why it is essential to install security badges to your store. If you need help, we can help you install them: https://www.ninjanutz.com/products/add-secure-badges-to-your-shopify-store 

These are only some of the mistakes you need to avoid. If you have others, leave us a comment!





Mariana Vega
Mariana Vega

Author

Co-Founder of NinjaNutz, Mariana loves writing and creating beautiful content for various industries. She is the main copywriter at NinjaNutz and is also in charge or Social Media. Her two cats give her tons of inspiration to create amazing content for various clients.


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