Summer is here and you need strategies that will help you take advantage of this season. We came up with some ideas that will help you.
Test out retargeted ads
Facebook is constantly changing its algorithm in order to impair user experience. This makes it more and more difficult for pages to gain reach organically and increases the need of paid ads. Paid retargeted ads are crucial in your marketing strategies.
Retargeting ads are ads you send to users who have already been to your site. Therefore, it is more probable they are interested in what they have to offer. These ads can also be personalized according to interests and behaviors.
This type of ads will allow you to have more control over who sees your content. Otherwise, if your efforts remain only organic, you have no control over your audience and you won't be able to target your ads in the best way. You can start with a budget of as little as $50.
Include images with testimonials
When was the last time you updated your website's testimonials?
Social proof is important in order to reaffirm your credibility and trust with your buyers. This is a great way to gain insights into your products and increase your online sales.
We also encourage you to share this testimonials in your social accounts. They will help you drive traffic to your site and boost your online sales.
Partner with another business
No matter what your business is about or if you are only a startup, you should consider establishing partnerships with other businesses or entrepreneurs.
There are many ways and reasons to partner with a business. You could partner in order to share office supplies, share rental costs on an office space, or maybe run a big marketing campaign together.
Whatever your reason is, this will help you grow your client base and your customer referrals.
Run a flash sale both online and in store
How about a 24-hour summer sale? Putting a time limit on your sale will create urgency and help make your sale a big success. Make sure you announce your summer sale on social media in order to reach potencial buyers.
Combine your online and offline efforts in order to reach a bigger audience. Providing potential customers with a true omnichannel experience will improve their overall experience and your revenue.
Take advantage of micro influencers
Influencer marketing has become one of the most used marketing strategies nowadays. Though micro-influencers have far fewer subscribers than bigger influencers, engaging them in the promotion of online stores can be more profitable.
According to "The Startup" micro influencers have 60% higher engagement and they are also more loyal in comparison to influencers with millions of followers, who most of the times are not loyal to a brand, but rather, they announce products according to who pays them the most for that ad.
Micro-influencers will help successfully promote your business.
Do you have any more ideas? Feel free to share them with us.
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