Planning is essential when talking about social media. Instagram has over 800 million active users, so in order to really stand out you need to develop a clear strategy and plan a feed that draws attention and people will find engaging.
Here we talk about some of the most important things you need to take into consideration to have a beautiful Instagram feed.
Be consistent with your colors, filters and type of images
Of course, on Instagram images are everything. You need to really focus on the look and feel of your feed. Before deciding to follow someone, most people take a look at the profiles and pictures in order to make up their minds. The images you choose must be of high quality. Bad quality images, or poor lit photos are a big no no for Instagram, they will not get a lot of engagement and they will mess with the aesthetics of your profile.
Your feed must be consistent in the colors you use. Choose one or two colors, and stick with them. Be sure to choose pictures that highlight those colors. Also, be consistent with the filters you use for your pictures. Keep in mind that every image is part of a bigger picture, which is your feed.
Create messages specific to your audience
Here are some questions you should answer in order to create tailored messages for your audience:
Also, you need to understand your audience’s personality.
- Are they introvert or extrovert? Introverts tend to recharge by spending time alone. Extroverts, on the other hand, gain energy from other people.
- Are they sensing or intuitive? How someone gathers information. Sensors focus on the present. They are factual and gather and process information through the five senses. They see things as they are because they are concrete and literal thinkers. They trust what is certain. Sensors value realism and common sense.Intuitive people live in the future. They are immersed in the world of possibilities. They process information through patterns, impressions and ideas. Intuitive people value inspiration and imagination.
- Are they thinking or feeling? This is how they make decisions. do they use logic or do they take action because “they feel” it’s the right thing to do?
- Are they judging or perceiving? he degree of certainty someone needs. Judging types like organization, and prefer to finish one task before starting another. Perceptive types like possibilities, like to keep their options open, and may interrupt their work on one task to start another.
“When people know what’s in it for them, they’re more likely to pay attention and favourably respond to your message. Successful communicators analyze, identify, and meet the audience’s needs.” (Locker, K, Business Communication: Building Critical Skills 6th Edition)
You’ll be most persuasive if you play to your audience’s strengths, so make sure you adapt your message to them.
Once you have a clear image of who your audience is and what they want, it is time to start drafting your message. If you answered the questions above you’ll find it easier to transmit the right message to your audience.
Schedule your posts in advance
This is a great way to save time and increase your productivity.
First of all, in order to schedule your posts you should find the best times and days to post on that social network. Instagram’s algorithm gives preference to posts with higher engagement, so by finding out when your followers are most active, more people will interact with your posts and you will reach more people. There are some tools that will let you schedule your Instagram posts and automatically post them at the right time. However, keep in mind that these tools have some limitations: auto publishing to Instagram is only available to business profiles; also, you can only schedule single photos, no carrousel posts can be scheduled.
When picking the right Instagram scheduler for you, think about what features make the most sense for your needs.
Do you have any more tips? Leave us a comment.