by Pamela Dominguez
November 22, 2022
If you’re new selling online, you’ll soon discover that the most important thing to create with your customers from the very beginning is trust. If your clients don’t trust you, how will they feel safe buying from you? How can they trust that you will deliver the perfect products or services at the right time?
Trust is something that needs to be created little by little, over time. However, there are a few important things that you’ll want to do in order to create trust among your customers, and that is having a correct setup for your store and a good UX to provide a great user experience. This is key from the very first moment they land on your page, for these well-decided elements will let them know that you take your business seriously and, in consequence, them, your customers.
In order to help you get a great start with your online store, here’s a full checklist of the things you need to setup in terms of sections, navigation and general user experience that will translate into a basic but powerful UX:
When setting up your online store, you should think about how you want customers to find your products and information. This will help you make decisions regarding online store navigation.
For starters, your online store has two default menus on every page: the main menu and the footer menu, and you can add, remove, or edit menu items in both.
The main menu is usually displayed as links across the width of the header, or else as a list of items in a sidebar. A customer will probably look at your main menu to find your products and information about your business, therefore, your main menu has two default menu items:
If you need to better organize the links on your menu, you can add a drop-down menu. A drop-down menu is a sub-menu from the main menu, and is usually displayed as a list of items connected to the main menu item. Drop-down menus are a good way of organizing similar items such as groups of webpages, blog posts, store policies, products, or collections.
The footer menu is usually displayed as items across the width of the footer and is more commonly used to show information about your business information, store policies, newsletter, and contact information.
Be sure that the information is easy to understand, correctly displayed, and not overlapped. This should apply across all devices, otherwise your customers will have a hard time navigating your store.
An “About us” page is crucial, as it tells the story of your business to your customers and helps them connect to your brand.
When writing your "About Us" page, consider the following goals:
You don't need to include everything about your business, but consider some of these basic points:
As your business changes and grows, you can update this page, so don't worry about getting your "About Us" page perfect. It can always be improved.
You’ll want to add a contact page to help customers contact you with questions about your products, policies, or their orders. All Shopify themes have a built-in contact form that you can apply to the pages that you create.
You can create a contact page by creating a new page with the page.contact template and fill in the required information. Follow these steps to create one:
Please remember that you need to add your contact page to your navigation menu before it can be displayed on your online store.
It is important that your clients know exactly what they are purchasing, and that’s where photos and videos are a great help for them to fully understand your product or service. Make sure to collect all the correct media information you require since product images are used to display products across Shopify's sales channels, including on your online store and in Shopify POS.
The best file type for most product images is PNG, followed by JPEG, and GIF. Other accepted file types are PSD, TIFF, BMP, HEIC, and WebP. The exact way that images appear on your store depends on your online store theme, but all themes support adding images.
Your product and collection images can be any size up to 4472 x 4472 px, or 20 megapixels. Product and collection images need to have a file size smaller than 20 MB to be added to Shopify.
High-resolution photos look more polished and professional to your customers. For square product images, a size of 2048 x 2048 px usually looks best.
You can also add videos for your product in two ways: uploading a video file, or embedding a YouTube or Vimeo video link. If you're uploading video files, then make sure that they meet the following requirements:
You don't need to meet these requirements for embedding YouTube or Vimeo videos, however URLs other than YouTube or Vimeo URLs aren't supported.
Product descriptions include all the basic information about your product like size, weight, materials, what’s included, and much more. This will give your client a better understanding of some important features of your product, for example, if it fits in a specific space or if the materials are delicate and they should be extra careful with them.
Make sure to take your time and be as clear as possible so that your client can make an informed decision, which translates into a great UX and ultimately, trust.
Most likely, you’ll offer shipping with every purchase, so you’ll have to make sure that your shipping policy includes information on taxes and duties according to each order, including international.
If you have to update your shipping policy, go to Shopify admin > Settings > Policies. Once your policies are changed, they will be reflected in all your store including Order confirmation and Order refund email templates, as long as you’re using the default version and not a customized one.
A return policy allows your clients to be clear on when and how they can ask for a refund. Although Shopify can generate templates, you're responsible for following your published policies and we highly recommend consulting with a lawyer before adding them.
Once you have decided which return policies will work for your business and your clients, follow these steps to include them in your store:
And that’s all you require to create a very basic, easy, and correct UX (user experience) for your store. Let’s recap:
Easy, right? But hey… it’s ok if you feel this is too complicated or just overwhelming. Allow us to help you…
We can create a great UX for your online store through our Expert Shopify Store Setup service.
Allow us to set up your store for you! Hiring a Shopify Expert can help you streamline your store's development. Having the experience of working with hundreds of stores online, we have developed a systemized process to set up any new Shopify store by following e-commerce best practices that will work for your business and actually give you a competitive advantage.
If you are new to Shopify and you are running a serious business, you need an Expert partner like us to help you take it from zero to launch with the best chance of success.
By the way, did you know that you’ll only have 14 days if you activate your trial and after that, you’ll have to start paying your Plan subscription, even if you haven’t finished your store’s setup?
How cool would it be if you can take your time setting up your store and not have to worry about starting to pay your Plan before you have everything figured out?
As Shopify Experts, we can not only help you accelerate the setup process, but if you decide to start your online store with us, you won’t have to pay your monthly plan during the development time, even if it lasts 1 year! If that’s something you’re interested in, let’s know more about you and your business. Contact us today by clicking here.
Pamela has been working for more than 10 years with creatives and small business owners helping them developing brands that feel close and authentic. Her creative and busy mind comes in handy when juggling maternity, creativity, and entrepreneurship is a daily challenge. You'll see her with a good coffee, a great book, and a lovely cat as she goes through her day, helping people love their brands and their businesses.
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by Pamela Dominguez
November 29, 2022
Shopify is, without a doubt, one of the best online platforms to sell online. They have a very robust system in place that will provide you with a great number of tools and resources, making it much easier to you the whole selling online process.
If you have gathered all your data and are ready to start the migration, here are 4 important actions to have in mind during the process so your launch runs smoothly.
by Pamela Dominguez
November 15, 2022
When talking about your Shopify online store, what are the two most important ones to consider?
Answer: The products you're going to sell and what your store looks like. Those are two of the most important choices you'll make for your store. Why? Simply because what you’re selling and the experience you are delivering is key to your success.
Let’s explore a bit about both of these key elements.
by Pamela Dominguez
November 08, 2022
What makes a successful business? In a few words, the fact that people are engaging with it. Yes, a business needs sales to be successful, but sales are a result of people loving the brand, the products and services, and the experiences with every single person working in the business.
That’s the reason why your email marketing is so vital for the success of your online store, because it is part of the experience that will allow your clients to connect with you. And you want that experience to run smoothly.
Now, since an online store requires a lot of systems up and running, and it might be daunting to manage email marketing, sales systems, customer care, etc through different platforms, it is great news that Shopify can handle most of them at the same place, starting with your email marketing.
If you haven’t already started using an email marketing provider, this is your chance to run everything from the same place and leave your online Shopify store do the trick for you. So today let’s talk about Shopify mail.