Shopify Traffic Hacks: Proven Tactics for Store Owners on the Rise
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If you’re barely starting your Shopify business, you might not be aware of this, but one of the most important parts of making a business succeed is having constant traffic to your store, in a way that there can always be new customers finding your products and services.
Without traffic there is no business, as you can never reach new audiences, and depending on the type of products or services you offer, this is not a luxury that your business can afford. Hence the importance of creating a constant flow of traffic.
Now, if you’re a beginner, you might have no idea where to start. In this post, we’ll outline some strategies and recommend a few apps that are designed to help you drive more visitors to your online store.
Be mindful of the importance of taking this only as a basis or reference, and making adjustments to adapt it to your niche or business as you see fit. If you're not sure how to achieve those changes, reaching out to a Shopify Expert may be a great idea to either help you do it for you or at least, point you in the best direction.
Optimize Your On-Page SEO
On-Page SEO (Search Engine Optimization) is the practice of optimizing individual pages on your website to rank higher in search engine results, such as Google.
It's a critical aspect of attracting organic traffic to your Shopify store because it boosts your discoverability.
Key practices to accomplish this, are keyword research, meta tags, and content optimization.
You may begin by researching the specific keywords and phrases your target audience is searching for and apply them to your product descriptions, titles, Collection names, etc. As you do this, you’ll have to consider including these keywords into your meta tags.
The meta tags (page title and meta description) are part of the resource's search engine listing. When you create a product, the page title and meta description for the product page defaults to the product title and description, that’s why you need to be careful to add some of these keywords into the meta tags. That’s called meta tag optimization, when you include your target keywords and provide a concise, enticing description of the page's content.
Finally, make sure you’re targeting to make your content optimized to be discoverable online. Content Optimization focus on creating high-quality, informative, and user-friendly content, by intently using the necessary keywords throughout your store, wether you’re thinking of product descriptions, blog posts, proper use of headers (H1, H2, H3), alt text for images, and a correct keyword placement within the rest of the content of your online store.
An easy way to help you optimize the SEO for your store if you’re unfamiliar with all these concepts, is using SEOAnt app, available on Shopify’s app store. It also has a free plan for you to try and explore the benefits of including this strategy.
Content Marketing and Blogging
How many times have you found yourself searching the internet for how to solve a problem, and suddenly you find an expert or a product that fits exactly what you are looking for. What hooked you was surely the credibility of the solution they offered you. Well, that's the idea of creating content marketing: positioning yourself as an expert, or positioning your product as the solution to a certain problem.
You should understand this strategy as a way to position yourself that will not necessarily have immediate results. Credibility and trust are qualities that develop over time, by cultivating a loyal and supportive audience and customer base, but it is, without a doubt, one of the best ways to make your site easier to find on the internet.
So when you think about creating content, think about your end user and the problems they are looking to solve. This post you are reading is a good example: as a new Shopify store owner, you might be struggling with traffic, so we share a few tricks on how to solve this problem. What can you share with your potential clients as a solution to their problems?
Product guides and how-to articles are great examples of what you can do to create content marketing. This skill is honed with practice, but you’ll find many apps that will help you make this strategy a much simpler habit. Here you can find some apps that will help you making your content marketing creation a simple task, and if you find that you don't know how to configure them, remember that we can do it for you.
Leverage Social Media Marketing
One of the basics of marketing is knowing where your potential clients are, and today, the best place to find them is on social networks.
However, it is not enough to know where to find them, you also need to know how to get their attention and direct them to your website. This is the complicated part of the equation when you don’t have a clear strategy.
Each social network has a different customer attraction strategy, for example, Tik Tok works very well with 15-second videos and trending audios, the same as Instagram. But Facebook is completely different. In order to make sure you’re not wasting time posting whatever comes to your mind, we suggest asking an Expert on social media marketing who can guide you through a basic strategy, at least.
If you think it’s enough to use paid advertising instead of coming to an Expert, nowadays, you’ll just lose money. Paid advertising primarily requires you to understand how to segment audiences. If you don’t have at least a basic understanding of how this works, you’ll end up showing your advertisement to everyone and attracting no one.
Remember, a new business requires some investment. If you think you can just post whatever on social media and clients will rush into your store, you’ll be losing money keeping an empty store, therefore, it’s a better investment to pay an Expert from the beginning if you want your business to succeed.
Email Marketing Campaigns
Relationships work the same in real life as they do online. You have to develop them over time. Sure, there will be people who will find your products and services completely desirable from the beginning, but those will be the exception. For the rest of your potential clients, you’ll have to show them, over time, the benefits of what you have to offer.
That’s where having an email marketing strategy comes in hand, and why it’s crucial that you have one implemented from the very beginning.
If you’re new to email marketing, this is what you need to understand:
- You’ll need to building a subscriber list by offering a special discount for the first purchase or another interesting gift that will entice your audience to give you their email.
- Once you have those emails, you’ll have to implement a series of emails educating your new potential clients about your business, the benefits of your products or services, etc.
- Overtime, if you do this correctly and consistently, potential clients will convert into clients
Once you are ready to start growing your subscriber list, you can use Klaviyo to manage your list and campaigns. Klaviyo is an official Shopify strategic partner. Over 110k paying customers use Klaviyo to own their customer data while turning transactions into productive long-term relationships at scale. From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart recovery reminders, and just-in-time recommendations––which means no more ineffective batching and blasting. If you’re ready to start testing Klaviyo, you can click here.
We’ll be happy to help you
Hiring a Shopify Expert can help you streamline your store's development. Having the experience of working with hundreds of stores online, we have developed a systemized process to set up any new Shopify store by following e-commerce best practices that will work for your business and actually give you a competitive advantage.
Here are a few things we can do for you:
- Want to check out if Shopify is for you? Get a 14 days trial!
- New at Shopify and not sure where to start? We can configure a solid, beautifully designed store for you and you won’t pay the monthly plan during the whole development even if it takes longer than the 14-day trial available directly through Shopify. Learn more about our Full store setup service.
- Ready to beautify your store and attract your customer's attention? Learn more about our Expert Theme Makeover service.
- Need some coding, custom development, or bug fixes? Our dev team is ready to help you! Take advantage of our Custom Development Hour Packs and get our help quicker, at a better price.
Ready to work with us? Contact us today by clicking here and tell us more about your business!