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How to Drive More Facebook Traffic to Your Website in 7 Easy Steps

by Mariana Vega August 09, 2018

How to Drive More Facebook Traffic to Your Website in 7 Easy Steps

Do you wish you knew how to drive more traffic to your website? Do you have a Facebook Page and don't know how to take advantage of it or how to make your fans click on your website? Keep reading, this will definitely help you.

Driving traffic to your blog is essential and quality Facebook traffic is important for your website.

Use the right strategies and this will make a huge difference in your business.

This 7 steps are really effective and will help you drive more Facebook traffic to your website instantly and easily.

  1. Images
  2. Know your audience - Share How tos- lifestyle posts.
  3. Headlines.
  4. Create shareable content
  5. Optimize
  6. Advertise
  7. Make a weekly wrap up

So let us dig into each one of these steps.

Images

First of all, make sure every single one of your posts has images. Images make your content shareable and attractive. Facebook posts that include images have 120% more engagement than the ones with no pictures on them.

Be sure the images you pick go according to the image you want to be perceived by your fans. But also, make sure your images stand out.

If you don’t know where to find quality images make sure you read this post. It will help you find quality images and increase your engagement instantly: https://ninjanutz.com/blogs/stories/10-amazing-sites-with-breathtaking-stock-photos-that-will-blow-your-mind


Tips:

  • Upload full sized images in some of your blog post updates on Facebook.
  • Make sure your images are visually appealing and that they stand out.
  • Analyze what kind of posts work better  for your audience and repeat them.

Know your audience

How do you know what your audience wants?  Are you asking them what they want?


Headlines

When writing a post for your blog your headlines must be amazing, but sometimes its hard to create them. Find tools that will allow you to create incredible headlines that your audience will love.  We will give you more tips in other articles. 


Create shareable content

How do you make a post that people will actually share?

First create fresh, quality content constantly. The ideal is to post something new on your blog about 1 or 2 times per week.

Now, once you have a great post on your blog  you need to make sure your audience can share it.

One of the most important things to do here is to add a Facebook share button on your blog. Otherwise how can people share your blog posts if you don’t have a share button on your blog?

People will most likely share posts that are helpful for them. So if you are sure you offer quality content you can always ask your audience to share some of your posts. You can say something like: “Did you find this article helpful? Please share it with your friends.” or “Help a friend by sharing this article.”


Optimize your website and Facebook page

There are many things you can do to post a link on Facebook to your website. Our most recommended one is to upload a big image on Facebook and then create a bit.ly or shortened url to your post.

In order to drive more traffic to your website make sure you have links to your website on your Facebook about page and your cover and profile photo descriptions. You can also add milestones with links to your products or services on your website.


Advertise

Advertising on Facebook is not really expensive and is a great option if you have a well targeted audience.

Facebook algorithm is constantly changing and its making it harder everyday to increase organic reach. Basically you reach 2% of your audience organically, and this number will keep decreasing. This means that if you have a Facebook Page with 500,000 fans, you will only reach organically 10,000. This number will be lower every year since Facebook is giving priority to Fanpages that advertise.

If you have a budget Facebook is a great way to advertise and get targeted traffic.

In order to get more clicks to your website, make sure you are choosing the right audience to target on your ads. This is extremely important.


Make a weekly wrap up

Every Friday or Sunday we recommend you make a weekly wrap up on Facebook compiling the best articles of the week. You can also write a blog post about those best articles. This is a great update for your fans and will allow you to have more visibility.


Tip:

Post the weekly wrap up on Facebook on the days with more reach or on the days that you have more sales.


There are a number of other ways you can get more Facebook clicks to your website. You can host Facebook contests, you can ask questions to your audience about what they would like to read, make interviews, Facebook videos, and so on. The point is to be creative and offer your readers quality content.

Did you find this article helpful? Please share it with your friends.



Mariana Vega
Mariana Vega

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