by Mariana Vega
April 27, 2020
Let's face it. With the current situation, the way we communicate has changed, and businesses have been forced to evolve and look for new ways to promote and sell their products and services. Some of these new trends are here to stay; such is the case of e-commerce.
Even before the Coronavirus, e-commerce had seen significant growth, reaching 56% of overall retail growth in 2019. In 2020 these numbers are increasing rapidly.
According to Adobe (2020), "e-commerce has grown 25% from March 13 – 15." Other sources such as ACI Worldwide state that during March, there was "a 74% growth in average transaction volumes compared with the same period last year." This means that there is an excellent opportunity for companies that are looking to increase their online sales.
But what types of products are people looking for? According to essentialretail.com, many categories are being benefited, including furniture (with 97% growth), electronics (27%), DIY products (136%), and even jewelry (30%).
Online entertainment and gaming are two of the categories that are also seeing tremendous growth, increasing around 97% in sales. On the other hand, travel is the most negatively impacted category.
Digital products and services such as online courses, ebooks and digital newspapers are also growing massively in demand. According to Pressreader, during March, demand was up by 259%, compared with the same month in 2019.
The numbers don't lie. E-commerce is more important than ever, and now is the best time to start selling online if you're not doing so.
If you need help setting up your Shopify Store, contact us. We are Shopify Experts, so you are in great hands!
Co-Founder of NinjaNutz, Mariana loves writing and creating beautiful content for various industries. She is the main copywriter at NinjaNutz and is also in charge or Social Media. Her two cats give her tons of inspiration to create amazing content for various clients.
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by Pamela Dominguez
November 29, 2022
Shopify is, without a doubt, one of the best online platforms to sell online. They have a very robust system in place that will provide you with a great number of tools and resources, making it much easier to you the whole selling online process.
If you have gathered all your data and are ready to start the migration, here are 4 important actions to have in mind during the process so your launch runs smoothly.
by Pamela Dominguez
November 22, 2022
If you’re new selling online, you’ll soon discover that the most important thing to create with your customers from the very beginning is trust. If your clients don’t trust you, how will they feel safe buying from you? How can they trust that you will deliver the perfect products or services at the right time?
Trust is something that needs to be created little by little, over time. However, there are a few important things that you’ll want to do in order to create trust among your customers, and that is having a correct setup for your store and a good UX to provide a great user experience. This is key from the very first moment they land on your page, for these well-decided elements will let them know that you take your business seriously and, in consequence, them, your customers.
In order to help you get a great start with your online store, here’s a full checklist of the things you need to setup in terms of sections, navigation and general user experience that will translate into a basic but powerful UX
by Pamela Dominguez
November 15, 2022
When talking about your Shopify online store, what are the two most important ones to consider?
Answer: The products you're going to sell and what your store looks like. Those are two of the most important choices you'll make for your store. Why? Simply because what you’re selling and the experience you are delivering is key to your success.
Let’s explore a bit about both of these key elements.