In today's competitive digital landscape, it's crucial to create emails that not only grab attention but also drive action.
Here you’ll find five tips on how to create emails that help to convert your subscribers into customers.
Simplify your email offer
Start by simplifying your email offer. Before you start designing, determine what action you want your customers to take and what you want to include in the email.
Designing with a single call to action in mind is always a good practice. Instead of including multiple offers in a single email, pick one offer that you want to focus on and make the email design simple and clean.
Keeping your email short and to the point gives your email a better chance of being read by customers.
Lead with your best content
Structure your emails to help readers quickly take in as much information as possible with the most important image or messaging at the top of your email.
Use headings, subheadings, and bold text to make the email easier for customers to scan. This will help make your main content more obvious and easier to find if they don’t have time to view the entire email.
It is also recommended that you try to use a one-column layout when designing your email. This ensures your email will look good on all devices and is less overwhelming to the user. One-column designs are quicker for readers to process the information.
Add a call to action button
Your call to action tells visitors what to do, where they should click, and what they should buy.
There should be a single button in each email that you send out. Your call to action button text should be short and concise, and ideally would only contain one to five words.
The button should also stand out from the rest of your email and be clearly visible to the reader. Make it obvious that you want your subscriber to click on the button. If possible, use contrasting colors on the button so customers can clearly see where they should click. Think of the button as a visual cue.
Add engaging imagery
Adding high-quality images or photography is a great start. You should also consider adding a .gif or an animated image. This will let you notice a large increase in your email click rates.
Consider adding a .gif or animated image of how your product works, or featuring different styles of the same product. If you don’t have one, you can create your own. There are plenty of free online websites for making your own .gifs
Optimize for mobile
Since emails are often drafted and edited on desktop computers, how an email appears on mobile can be an afterthought.
Mobile clients account for 42% of email opens, so it’s important to ensure that your email also looks good on mobile devices. The easiest way to do this is to send yourself an email before you send it to your list and check it on your smartphone.
Unlock the potential of your email marketing by implementing these proven strategies. From simplifying your offer to optimizing for mobile, each tip aims to captivate your audience and guide them toward becoming valuable customers. A great email platform to start implementing these strategies is Klaviyo.
Klaviyo is an official Shopify strategic partner. Brands like Glossier, Osea, and Loeffler Randall use Klaviyo to own their customer data while turning transactions into productive long-term relationships—at scale. From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations––which means no more ineffective batching and blasting.
- Sync all-time Shopify data––website activity, tags, catalog, coupons, and more
- Build detailed audience segmentation with predictive analytics
- Built-in Shopify automations like Back in Stock, Browse Abandon, and Price Drop
- Get real-time revenue data per automation, campaign, segment, and channel
- Send dynamic coupon codes for VIPs, delays, abandoned carts, winback, and more
If you want an easy way to create high-converting emails, Klaviyo is the best platform for you. Ready to try it out? Click here and try it today.
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