Last-Minute Shopify Fixes You Can Still Make Before Black Friday Cyber Monday
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If you are a Shopify store owner and you're suddenly realizing Black Friday is basically here, you are not alone. This happens every year. Stores get busy, plans shift, and the biggest shopping weekend of the year arrives faster than expected.
The encouraging part is that you still have time to make real improvements that can boost your performance before the rush.
Holiday shoppers move fast and make decisions even faster. They want clarity, they want confidence, and they want a smooth buying experience.
The goal right now is simple. Remove friction, highlight your offer, create urgency, and make it incredibly easy for someone to complete a purchase.
Everything in this guide is realistic to implement over the next few days and can genuinely improve your conversions and AOV.
Let’s go through what matters most when time is running short.
1. Make Your Offer Clear and Impossible to Miss
If your Black Friday offer is not obvious within the first few seconds of landing on your store, you will lose potential buyers.
Shoppers open multiple tabs during BFCM and quickly eliminate any store that feels confusing or vague.
Start by updating your announcement bar with a simple message that states your discount or promotion, how long it lasts, and anything customers should know before shopping.
Reinforce that message near the top of your homepage with a clean section that visually highlights the offer.
If you plan to use a countdown timer, this is the best time of year to do it. Customers expect urgency during Black Friday, so the timer feels natural and helps motivate action. A quick timer app can be installed in minutes and gives your sale more presence and structure.
2. Use a Gift With Purchase to Increase AOV With Zero Friction
A gift feels generous and instantly boosts perceived value, which is exactly what customers respond to during holiday shopping.
A GWP works because it rewards participation instead of simply discounting price.
You can offer a free sample, a small add-on, a travel-size version, or any low-cost item that fits naturally with your products.
This type of offer encourages shoppers to increase their cart size without feeling pressured and often performs better than traditional percentage discounts.
You can set it up in under fifteen minutes using an app and start seeing higher AOV almost immediately.
Here's an app you might want to check out.
3. Install a Slide Cart so Customers Stay in the Buying Flow
If your store still uses a traditional cart page, switching to a slide cart is one of the most impactful last-minute improvements you can make.
A slide cart prevents shoppers from losing momentum by keeping them on the page and letting them continue browsing while viewing their items at the same time.
A slide cart also gives you space for small but powerful features like a free shipping progress bar, product suggestions, or a reminder of your BFCM sale.
This creates a smoother experience and naturally encourages larger orders. Most apps are quick to set up and require almost no technical work.
4. Improve Your Product Pages With Strategic, Customer-Focused Tweaks
Your product pages are where the final decision happens, so even a few adjustments here can significantly increase conversions. Start with the essentials.
Make sure your product title, price, variant selector, rating summary, and Add to Cart button appear above the fold. Holiday shoppers do not want to scroll to find basic information.
Add a brief reassurance section near the top of the page explaining shipping times, return policies, guarantees, or anything that builds confidence.
Move your strongest customer reviews higher on the page so visitors see them early. If you have a clear value proposition or a unique detail about your product, highlight it close to the Add to Cart button.
If you prefer a professional to handle this quickly, NinjaNutz can take care of product page improvements through a 10-hour or 20-hour Hourly Pack.
5. Build Simple Bundles That Encourage Larger Orders
Bundles are one of the easiest ways to increase average order value during BFCM, and many merchants underestimate how simple they can be. You do not need complicated setups.
Even two or three well-chosen bundles can noticeably improve revenue during high-intent periods.
Create a holiday gift set with complementary products, offer a Buy 2 and Save option, or combine bestsellers that customers frequently buy together.
These bundles help customers make decisions faster and provide them with a more complete shopping experience.
Check out Bold Bundles by Bold, one app we truly recommend.
6. Strengthen Social Proof Where It Actually Matters
Shoppers rely heavily on social proof during holiday buying because they want to feel confident in their purchases, especially when buying gifts.
The placement of your reviews is more important right now than the number of reviews you have. If customers do not see them early, they might assume the product is untested or unpopular.
- Place rating stars directly on your product cards.
- Move review summaries to the top portion of your product pages.
- Add a testimonial section to your homepage with a few short quotes from happy customers.
- If you have user-generated content, place it where visitors will naturally pause before continuing their scroll.
These small adjustments create trust quickly and help reduce hesitation.
Here's a reviews app we've used in the past.
7. Improve Site Speed With Practical Adjustments That Matter Immediately
You may not have time for a full performance audit, but you can absolutely improve your load times before Black Friday.
Start by checking your homepage images. Many stores upload images far larger than needed, which slows the entire experience. Re-exporting these images at a smaller size or converting them to WebP can make your homepage load noticeably faster.
Remove sections that are not relevant to your BFCM sale. Hide heavy videos, animations, or extra banners that distract from your main offer. A cleaner homepage also improves clarity for shoppers who are ready to buy and do not want unnecessary distractions.
If you want help identifying what is slowing down your store, NinjaNutz can review this within an Hourly Pack.
8. Build Confidence in the Checkout by Giving Shoppers the Information They Need
Customers abandon checkout when they feel uncertain. Is Klarna or Shop Pay showing? Great. But if they are unsure about shipping times, return policies, or how long fulfillment takes during the holidays, they may still back out.
- Add a short note near your checkout that explains your shipping expectations, any processing times, or holiday cutoffs.
- Make sure your return policy is visible and easy to understand.
- Confirm that your express payment options are turned on.
These small details help shoppers feel safe completing their purchase and reduce last-minute abandonment.
9. Capture Missed Revenue With a Back-In-Stock Tool
Holiday traffic will also land on products that are out of stock, and those visitors often have strong intent. If you do not capture their interest, you lose both a sale and a potential repeat customer. A back-in-stock app is one of the simplest ways to recover this demand.
Set it up to capture either email or SMS so you can notify customers the moment inventory returns. This works especially well when new stock arrives right after Black Friday, since it generates a second wave of sales from customers who were already interested.
This app handles preorder and back-in-stock notifications.
10. Add One Strong Post-Purchase Upsell That Runs Automatically
A post-purchase upsell can generate effortless extra revenue during BFCM because customers have already committed to buying. You do not need anything complicated. Just a relevant offer that adds value.
This could be:
- an accessory,
- a refill,
- a discount for a second gift,
- or a slightly upgraded version of what they already purchased.
Set it up once and let it work in the background throughout the sale.
Bold Upsell is one of the apps we truly trust.
Final Thoughts
Even though the clock is ticking, it is not too late to improve your Shopify store in meaningful ways before Black Friday and Cyber Monday.
Small, targeted adjustments in the right areas can create real revenue lift without redesigning anything. The key is focusing on clarity, confidence, urgency, and opportunities to increase order size.
If you want help implementing any of these ideas, check out our Hourly Packs.
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