by Pamela Dominguez
November 01, 2022
On our last blog post, we were talking about starting an online store with Shopify. Exactly what information you’ll need? How to configure your backend? We have offered you a complete checklist of that in our last post, so if you missed it, you might wanna go check it out by clicking here.
But now that you have all your basic configurations in place, let’s take a look at how your online store will look to your customers, shall we? We’ll provide you with another checklist that will help you make sure you have everything ready to launch your online store. Let’s begin.
The theme sets the tone, mood and experience that you customers will go through while interacting with your business. A theme controls the organization, features, and style of your online store. Different themes have different styles and layouts and offer a different experience for your customers. So depending on your industry, you might want to consider different themes.
For example, if you’re on the beauty and health industry, you might want your online store to feel relaxed and luxurious, while if you're selling electronics, then you might want your online store to look energetic and sleek.
When choosing a theme, you must consider the following:
If you want more information regarding how to choose a good theme, you can click here and read more on our Helpdesk.
Now that you have chosen the theme that works for you, you’ll have to work on how it will show and function for your customers. Shopify themes offer these features that you will need to configure:
You can customize your theme settings from your Shopify admin > Online store > Themes, by using the theme editor. The theme editor includes a theme preview and a sidebar or menu that you can use to make changes to your theme settings, and to add, remove, edit, and rearrange content.
If your theme doesn't have a setting for showing what you want, then you’ll need to make some changes through coding. If you don’t feel confident enough with doing this by yourself, you can easily contact a Shopify Expert that will do the trick for you.
Now it’s time to show what you’re selling. You can add or update a product’s information such as price, variants, and availability, save specialized information or files for your products, and add custom fields to your product pages by using Metafields.
To add your products go to Shopify admin > Products, and add, edit, or duplicate your products from there.
Now that your products are ready to be shown, you want to display them in a way that makes sense and that clients find easy to navigate. That’s what collections are for, so you can group your products to make it easier for customers to find them by category.
Once you create a collection, it will be shown as a webpage with a gallery of the products contained in the collection. If your customer click on a product image they’ll be sent to that specific product's page to see more information on that particular product.
Once you have your products, collections, blogs posts, about us page and the rest of your store’s sections, you’ll want your clients to navigate throught them easily.
You can view and change your online store navigation by going to Shopify admin > Online Store > Navigation. Please note that appearance and location of menus depend on your store's theme, so keep that in mind before choosing your theme to make it easier to you and your customers.
Blogging is a great way to build your audience and generate more traffic and sales for your business by building a community around your products and services or your brand. Your Shopify online store comes with a built-in blogging engine that will make it easier for you to start with your content creation process.
In order to create a new blog, you’ll have to do the following:
Now that you have finished with all your content and design, it’s time to test your store and see if everything works as you expected.
The first reason why you want to test your store, is to make sure that the checkout process and settings for order processing, inventory, shipping, email notifications, and taxes are all correct and working fine, so it’s very important that you don’t miss this process. That way, you’ll avoid potencial problems in the near future.
Let’s start by placing some test orders. When placing a test order you’re simulating a transaction, so let’s see how that works:
Your client need to return a product? You can create a return for an order to help manage items that your customer wants to return. Once created, you can send any return shipping information to your customer and track the return. All you need to do is go to the Orders page to manage all of your returns by filtering on the return status.
After making your first sale your customer will place an order. That means that you need to prepare and deliver the items in it. This process is referred to as order fulfillment.
This process usually includes the following:
We’ll talk about fullfillment in another post, but just have in mind that this is a process you’ll have to be closely involved with.
Once you have finished an order it is automatically archived, but you can archive orders manually if you need to.
By default, the following orders are automatically archived:
Note that Archived orders are displayed on the Closed order view, but if you need to Archive an order:
The health of an online store is determined by the ability to avoid fraud, not only for your client's sake but for yours too. Shopify’s fraud analysis helps you identify orders that could be fraudulent or high-risk to avoid potential chargebacks.
If your store is on the Basic Shopify plan and you don't have Shopify Payments, then fraud analysis includes:
If your store is on the Shopify plan or higher, or you have Shopify Payments on any plan, then fraud analysis includes fraud recommendations. The fraud recommendation tells you if an order has a low, medium, or high risk of a chargeback due to fraud. If an order has a medium or a high risk, then it's flagged on the Orders page with a warning symbol next to the order number.
Once you have the above covered, you’re ready to launch your online store. You’ll only need to remove you online store password so that it's open to the public. To do that, you can go to
Preparing an online store for the first time might seem like a daunting task, but we hope that these checklists will help you navigate through this process with a more clear understanding of what you need to do. Ready to start an online store?
We can set up your store for you! Hiring a Shopify Expert can help you streamline your store's development. Having the experience of working with hundreds of stores online, we have developed a systemized process to set up any new Shopify store by following e-commerce best practices that will work for your business and actually give you a competitive advantage.
If you are new to Shopify and you are running a serious business, you need an Expert partner like us to help you take it from zero to launch with the best chance of success.
By the way, did you know that you’ll only have 14 days if you activate your trial and after that, you’ll have to start paying your Plan subscription, even if you haven’t finished your store’s setup?
How cool would it be if you can take your time setting up your store and not have to worry about starting to pay your Plan before you have everything figured out?
As Shopify Experts, we can not only help you accelerate the setup process, but if you decide to start your online store with us, you won’t have to pay your monthly plan during the development time, even if it lasts 1 year! If that’s something you’re interested in, let’s know more about you and your business. Contact us today by clicking here.
Pamela has been working for more than 10 years with creatives and small business owners helping them developing brands that feel close and authentic. Her creative and busy mind comes in handy when juggling maternity, creativity, and entrepreneurship is a daily challenge. You'll see her with a good coffee, a great book, and a lovely cat as she goes through her day, helping people love their brands and their businesses.
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by Pamela Dominguez
November 29, 2022
Shopify is, without a doubt, one of the best online platforms to sell online. They have a very robust system in place that will provide you with a great number of tools and resources, making it much easier to you the whole selling online process.
If you have gathered all your data and are ready to start the migration, here are 4 important actions to have in mind during the process so your launch runs smoothly.
by Pamela Dominguez
November 22, 2022
If you’re new selling online, you’ll soon discover that the most important thing to create with your customers from the very beginning is trust. If your clients don’t trust you, how will they feel safe buying from you? How can they trust that you will deliver the perfect products or services at the right time?
Trust is something that needs to be created little by little, over time. However, there are a few important things that you’ll want to do in order to create trust among your customers, and that is having a correct setup for your store and a good UX to provide a great user experience. This is key from the very first moment they land on your page, for these well-decided elements will let them know that you take your business seriously and, in consequence, them, your customers.
In order to help you get a great start with your online store, here’s a full checklist of the things you need to setup in terms of sections, navigation and general user experience that will translate into a basic but powerful UX
by Pamela Dominguez
November 15, 2022
When talking about your Shopify online store, what are the two most important ones to consider?
Answer: The products you're going to sell and what your store looks like. Those are two of the most important choices you'll make for your store. Why? Simply because what you’re selling and the experience you are delivering is key to your success.
Let’s explore a bit about both of these key elements.