About Us

About NinjaNutz

NinjaNutz Digital is a Shopify-only agency based in Ontario, Canada. We help entrepreneurs and established brands grow their online business through high-performing Shopify stores, clean development, and conversion-focused strategies.

As Shopify Experts and Shopify Partners, we’ve supported merchants across Canada, the United States, Europe, and LATAM with successful store setups, theme updates, theme makeovers, custom development, and ongoing optimization. Everything we do is designed to help your business run smoother, convert better, and grow sustainably.

We’re a Canadian agency built on one belief: your success is our success. Whether you’re launching your first store or scaling a multi-SKU business, our focus is on execution, clarity, and results.

Our Story

NinjaNutz started as a small studio focused entirely on Shopify, not web design in general, not “all platforms,” just Shopify. Over the years, we became known for our clean code, transparent explanations, and our ability to make Shopify simple for merchants who don’t want technical headaches.

Today, we work with brands across multiple industries and revenue levels, helping them:

  • Upgrade and modernize their themes
  • Improve conversion rates
  • Build custom features
  • Launch new stores
  • Optimize AOV through strategic UX improvements
  • Implement apps properly and safely

As Shopify Partners listed in the Shopify Experts Directory, we continue to grow with the same philosophy: make Shopify straightforward, accessible, and profitable for every client we work with.

Meet the Founders

Melissa Domínguez, Account Director

With over a decade of experience helping businesses thrive online, Mel combines strategy, clarity, and deep Shopify expertise to bring ideas to life. She leads every project with the same dedication she gives her own, ensuring clients feel supported, informed, and confident in the results.

Mariana Vega, Head of Marketing & Growth

Mariana brings the vision, creativity, and storytelling that turn brands into experiences. With a strong background in content creation and digital marketing, she helps businesses connect with their audience in meaningful, results-driven ways.

Why Work With a Shopify-Only Agency?

Most agencies divide their attention across multiple platforms. We don’t.
By staying focused on Shopify, we’re able to:

  • Build and update stores faster
  • Follow Shopify’s best practices consistently
  • Keep code clean, stable, and upgrade-friendly
  • Create custom development that integrates naturally
  • Recommend apps that actually make sense for your business
  • Avoid breaking your existing theme or future updates
  • Understand the details of Canadian, U.S., and international stores

This specialization is one of the main reasons merchants choose Shopify Partners like NinjaNutz when they want long-lasting results instead of quick fixes.

Why Work With a Shopify-Only Agency?

Most agencies divide their attention across multiple platforms. We don’t.
By staying focused on Shopify, we’re able to:

  • Build and update stores faster
  • Follow Shopify’s best practices consistently
  • Keep code clean, stable, and upgrade-friendly
  • Create custom development that integrates naturally
  • Recommend apps that actually make sense for your business
  • Avoid breaking your existing theme or future updates
  • Understand the details of Canadian, U.S., and international stores

This specialization is one of the main reasons merchants choose Shopify Partners like NinjaNutz when they want long-lasting results instead of quick fixes.

What We Specialize In

Our services are built to support Shopify brands at every stage.

Theme Updates

We upgrade your theme to the latest version, migrate custom code properly, and ensure your store runs faster, smoother, and more securely, without losing any important features.

Theme Makeovers

A full visual and structural refresh of your current theme.
Cleaner layouts, modern UX, updated branding, improved flow, and optimized conversions.

Shopify Store Setup

Complete end-to-end store creation including design setup, navigation, products, collections, pages, payments, shipping, apps, and launch support.

Custom Development

We build scalable, clean custom features that bring your ideas to life:
product enhancements, B2B logic, custom sections, bundles, subscriptions, upsells, cart improvements, integrations, and more.

AOV & Conversion Optimization

We focus on high-ROI improvements that increase revenue without extra ad spend:
upsells, cross-sells, bundles, subscription flows, post-purchase offers, better navigation, improved PDP structure, performance enhancements, and checkout-adjacent optimizations.

Why Brands Choose NinjaNutz

  • Listed Shopify Partner in the Shopify Experts Directory
  • 100% Shopify-exclusive
  • Transparent communication and clear expectations
  • Clean, maintainable code
  • Fast turnaround times
  • Detailed project scopes and pricing
  • Development packs for ongoing support 
  • Bilingual support (English & Spanish)
  • Experience with Canadian, U.S., and international merchants

We prioritize clarity, long-term stability, and results, not shortcuts.

Canada-Based, Globally Connected

NinjaNutz is based in Ontario, but we support merchants worldwide.

For Canadian brands, we bring experience in:

  • CAD / USD pricing strategies
  • Taxes and compliance for Canadian provinces
  • Canadian shipping profiles and fulfillment setups
  • Regional buying behavior and expectations

For international brands, we bring insight into cross-border selling, international UX patterns, and multi-region customer expectations.

Whether local or global, we make Shopify work for your exact market.

Our Work

We’ve helped hundreds of Shopify merchants across multiple industries improve their stores through:

  • Complete theme upgrades
  • Full store setups
  • Custom development
  • UX restructuring
  • AOV enhancements
  • Speed and performance improvements
  • App integrations
  • B2B features and workflows

You can explore real projects in our portfolio.

Let’s Build Something Great Together

If you’re looking for a Shopify agency that brings clarity, expertise, and long-term thinking to every project, we’d love to help.

NinjaNutz Digital—Shopify Experts & Shopify Partners in Canada.
Let’s talk about your store and where you’d like to take it.

Request a Quote 
View Portfolio