Why Preorders Are the Secret Weapon for Black Friday Success

Why Preorders Are the Secret Weapon for Black Friday Success

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Black Friday and Cyber Monday are the busiest shopping days of the year, and now's the perfect time to get your store ready for them. Shoppers are hunting for deals, brands are racing to capture attention, and competition is fiercer than ever. But here’s the truth: even if you drive massive traffic to your Shopify store, you could still be leaving thousands of dollars on the table if you don’t offer preorders.

Think about it, what happens when a customer lands on your store and the item they want is sold out? Without preorder options, that sale is gone forever. Instead of capturing their intent, you lose them to another brand.

This is where preorders and restock alerts become game changers.

Why Preorders Matter More Than Ever

1. Turn “Sold Out” Into “Sold”
   Products sell out fast during Black Friday. Preorders allow customers to secure their purchase anyway. Instead of losing momentum, you convert demand into guaranteed revenue.
2. Build Hype and Scarcity
   Want customers buzzing about your new product? Launch it as a presale. Preorders create urgency and exclusivity, shoppers love being “first in line.”
3. Never Miss a Sale
   With restock alerts and back-in-stock notifications, you can capture emails from customers interested in products you’re out of. That means the moment it’s available again, they’re the first to buy.
4. Cash Flow Before Inventory Arrives
   Preorders let you collect payments upfront (or even partial payments) before your inventory lands. That’s cash in hand you can reinvest into ads, operations, or faster fulfillment.
5. Data-Driven Forecasting
   Preorders give you insight into demand before you place big restock orders. You’ll know exactly how much inventory to order, reducing overstock or missed sales opportunities.

Why Now Is the Time to Add Preorders

With Black Friday around the corner, the brands that win are the ones prepared to capture every possible sale. Imagine hundreds (or thousands) of shoppers hitting “notify me” instead of bouncing when your products run out. Imagine building a waitlist of eager buyers before launch day.

That’s the power of a preorder strategy, and all the biggest brands do it. 

Add the Pre-Order Manager to your Shopify store.

The Best Tool for Preorders on Shopify

If you’re on Shopify, you don’t need to code a thing.  makes it seamless to set up:

✅ Activate preorder, back in stock, restock & coming soon products

✅ Collect partial payments now, with the rest later

✅ Automated preorder emails & stylish preorder badges

✅ Restock alerts & back-in-stock notifications

✅ Countdown timers to boost urgency

✅ Works with EComposer, Pagefly, Shogun, GemPages

✅ Supports 20+ languages

And if you’re not tech-savvy, they even offer guided onboarding calls, plus chat & email support to get you live fast.  

Bottom Line

Black Friday is too important to let sales slip away. Preorders ensure that every visitor has a way to buy, even if inventory runs low. They help you build hype, grow your email list, forecast smarter, and most importantly, sell more.

👉 Don’t wait until it’s too late. Install Preorder | Notify Me Timesact on your Shopify store today and turn Black Friday shoppers into guaranteed customers.